Palazzo Guiderocchi


Palazzo Guiderocchi, once the home of an ancient noble family, has played an important civic role in the history of Ascoli Piceno. The property has been a town chancery, an ecclesiastic court and a notary archive, before becoming the captivating hotel that it is today.

Situated in the center of the city, a few blocks from the Piazza del Popolo, the palazzo remains one of the most prestigious and historical buildings in the entire area. A three story inner courtyard brings sunlight and fresh air into the frescoed chambers and decadent salons used as sitting rooms and common areas for guests. The sumptuous décor of each unique space and original architecture ensures that you will experience the medieval elegance of Ascoli Piceno from the moment you arrive.